webworklife

helping you bring your business to the internet

Cost Effective, Immediate, Relevant, Measurable

Email marketing campaigns work if you’re prepared to put the effort in. It’s incredibly important to get the foundation right, with subscriber permissions, designs for different email clients, and relevant content. If you fall short in any of these areas then you may end up doing more harm than good.

Email Marketing Campaigns

Email is one of the most effective forms of online marketing available. Add a newsletter subscription form to each page of your website and start building a house list. Add an opt-in checkbox to your online store’s check-out process. Include paper-based sign up forms at all off your offline locations. Do everything you can to encourage interested customers and subscribers to join your client list.

A few months after your site is launched and you’ve started growing a decent house list of your clients, we will design and send a monthly newsletter or a latest specials email to this list.

Why email marketing works


It’s cost effective - While the creative cost of actually designing your email can be comparable to direct mail, the big savings starts when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.

It’s immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.

It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.

It’s completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

Like most things, you’ll only get true results from email marketing if you’re prepared to put the effort in. It’s incredibly important to get the foundation right. Make sure every one of your client’s subscribers gave acceptable permission to hear from you. Ensure the newsletter or offer is relevant to them. Let us design a layout that will display correctly in each email client. If you fall short in any of these areas then you may end up doing more harm than good.

Contact us to discuss in more detail your Email marketing needs.